Competitive intelligence: Your foundation
At the heart of our truly effective price optimization software is accurate competitive intelligence.
Pet owners are spending more than ever on their furry (or feathery, or scaly) companions. This growth means stiffer competition for pet retailers. Here’s why competitive intelligence is crucial:
- Understand your competitors’ selection, private labels, pricing, promotions, and availability
- Monitor competitor pricing and product offerings
- Identify gaps in your assortment and adjust pricing + find ways to differentiate yourself
- Discover new trends in pet products and consumer preferences.
Price optimization for growth
Quickly understand what price adjustments will have the most positive changes on your business.
- Take the guesswork out of pricing by analyzing competitor prices and customer demand elasticity so that you set a price that’s competitive and profitable
- Automate price adjustments and create pricing rules that suit your business objectives
- Set optimal prices based on real-time data to maximize profit margins without sacrificing sales
- Product Matching
- Data Collection
- Price Comparison
- Category Normalization
- Brand Normalization
- Pricing Rules
- Pricing Recommendations
- Brand Gap Analysis
- Category Gap Analysis
- Pricing Approvals
- Integration With Websites
- Integration With Other Downstream Systems
- Assisted Onboard
- Pricing Analytics
- Price Elasticity
- Sales Trends
- Volume Trends
- Category Trends
Breadth And Depth Of Data
Feel confident executing your competitive strategy with automation.
DATA COLLECTION
Take the manual work out of your competitive strategy. We’ll capture all data points online and offline.
PRODUCT MATCHING
Track and compare exact and similar products for real-time visibility into competitor strategies.
ANALYTICS
Grow your business with a real-time picture of the pet retail landscape then review our differentiated analytics.
OPTIMIZATION
Be confident in your business decisions by adjusting strategies based on high-quality competitive data.