Competitive Intelligence: Your Foundation
At the heart of truly effective price optimization software is accurate, high-quality competitive intelligence.
Pet owners are spending more than ever on their furry (or feathery, or scaly) companions. Growth creates stiff competition.
Here’s why competitive intelligence is crucial for your business growth:
- Visibility into your competitors’ selection, pricing, promotions, and availability
- Understand opportunities and risks so you can execute a smarter pricing strategy
- Identify gaps in your assortment and adjust pricing + find ways to differentiate yourself
- Discover new trends in pet products and consumer preferences
Optimize Your Operations
Quickly understand what price adjustments will have the most positive changes on your business.
- Take the guesswork out of pricing by analyzing competitor prices
- Set prices that are competitive and profitable
- Automate pricing rules that suit your business objectives
- Maximize profit margins without sacrificing sales
- Product Matching
- Data Collection
- Price Comparison
- Category Normalization
- Brand Normalization
- Pricing Rules
- Pricing Recommendations
- Brand Gap Analysis
- Category Gap Analysis
- Pricing Approvals
- Integration With Websites
- Integration With Other Downstream Systems
- Assisted Onboard
- Pricing Analytics
- Price Elasticity
- Sales Trends
- Volume Trends
- Category Trends
Capture a Breadth And Depth Of Data
Feel confident executing your competitive strategy with automation.
DATA COLLECTION
Take the manual work out of your competitive strategy. We’ll capture all data points online and offline.
PRODUCT MATCHING
Track and compare exact and similar products for real-time visibility into competitor assortment strategies.
ANALYTICS
Grow your business with a real-time picture of the pet retail landscape then review differentiated pricing analytics.
OPTIMIZATION
Be confident in your business decisions by adjusting strategies based on high-quality competitive data.