The Impact of Basket Analysis on Grocery Retail

Data experts share tips for conducting a differential market basket analysis for grocery products.

What You’ll Learn:

  • The difference between predictive market basket analysis and differential market basket analysis
  • The 4 steps to take to implement a comprehensive differential market basket analysis
  • How to analyze recommendations for omnichannel operations based on your data
  • The operational considerations on how and when to conduct your analysis
  • Examples of predictive and differential market basket analyses for grocery products

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