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The Impact of Basket Analysis on Grocery Retail
Data experts share tips for conducting a differential market basket analysis for grocery products.
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What You'll Learn:
- The difference between predictive market basket analysis and differential market basket analysis
- The 4 steps to take to implement a comprehensive differential market basket analysis
- How to analyze recommendations for omnichannel operations based on your data
- The operational considerations on how and when to conduct your analysis
- Examples of predictive and differential market basket analyses for grocery products
Differential Market Basket Analysis for Grocery
Quality customer transaction level data is the first step for performing an accurate differentiate market basket analysis.
We define data quality as a function of accuracy, depth, and coverage of information captured. Product matching is a foundational step in this process.
Grocery's End-to-End Pricing Solution
Simple automation gives grocers visibility into the competitive landscape and an understanding of how price changes will drive results.
"We have made more progress in the past 6 months than the last 2 years. We now work exclusively with Bungee Tech as our competitive intelligence partner."
VP Revenue Management
Top Retailer
Why Bungee Tech?
Pricing decisions shouldn’t feel like a free fall…
We are a team dedicated to solving the most challenging retail problems.